Two continents, one dedicated team

We cover EMEA and APAC from a single agency. Most competitors specialise in one region at best. We give you both, with local knowledge and established buyer relationships in each territory.

EMEA

Our European, Middle Eastern and African coverage spans the major toy and stationery markets, with particularly strong networks in the UK and Ireland, Germany, Austria and Switzerland, France and Benelux, Scandinavia and the Nordics, Southern Europe and Iberia, the Middle East and North Africa, and South Africa and Sub-Saharan Africa.

We understand the differences between these markets: pricing structures, distribution channels, retailer expectations and seasonal buying patterns. A strategy that works for a German mass-market distributor won’t suit a boutique retailer in the Gulf states, and we plan accordingly.

Asia-Pacific

Our APAC coverage includes Japan and South Korea, South-East Asia, Australia and New Zealand, India and South Asia, Greater China and Taiwan, and the Pacific Islands.

Based in Asia since 2018 and with deep roots in Hong Kong’s toy trade community, we have direct access to the region’s most important buyers and distributors. We attend the major regional shows and maintain year-round relationships with key accounts.

How We Cover These Markets

We don’t pretend to be everywhere at once. For each brand we represent, we agree on specific exclusive territories and focus our efforts where the opportunities are strongest. We’d rather do a brilliant job in ten markets than a mediocre job in fifty.

Where a territory falls outside our direct reach, we have trusted partners and co-agents we can bring in. Every relationship is managed through us, so you always have a single point of contact.