Two continents, one dedicated team
We cover EMEA and APAC from a single agency. Most competitors specialise in one region at best. We give you both, with local knowledge and established buyer relationships in each territory.
EMEA
If you want to sell toys in Europe or break into Asia-Pacific, you don’t need two agencies, two briefing processes, and two sets of invoices. You need one team that knows both.
Toy distribution across EMEA is not a single challenge. It’s fifteen different ones.
Our European, Middle Eastern and African coverage spans the major toy and stationery markets, with particularly strong networks in the UK and Ireland, Germany, Austria and Switzerland, France and Benelux, Scandinavia and the Nordics, Southern Europe and Iberia, the Middle East and North Africa, and South Africa and Sub-Saharan Africa.
These markets look nothing like each other. Retail structures differ. Buying seasons shift. Margin expectations vary. What moves in a German mass-market chain won’t necessarily work in a Scandinavian independent, and a pricing structure built for the UK won’t land the same way in the Gulf states.
We’ve built our toy distributor network across EMEA over years of attending the right shows, keeping commitments, and staying close to the accounts that matter. That means we know which distributors actually perform and which ones take on lines and let them gather dust. We know which retailers are growing and which are tightening their ranges. When we represent your brand as a toy sales agent in Europe, we’re not introducing you to a list of cold contacts — we’re bringing you into conversations that are already warm.
Toy market entry across EMEA also means understanding compliance, labelling requirements, and seasonal buying windows territory by territory. We handle the groundwork so you’re not learning these lessons at the cost of a missed buying season.
A strategy that works for a German mass-market distributor won’t suit a boutique retailer in the Gulf states, and we plan accordingly.
Asia-Pacific
Our APAC coverage includes Japan and South Korea, South-East Asia, Australia and New Zealand, India and South Asia, Greater China and Taiwan, and the Pacific Islands.
Toy distribution in Asia Pacific runs on relationships that take years to build. The major trade buyers in this region — the distributors who control real shelf space, the retail groups with genuine reach — are not accessible through a cold pitch and a sell sheet. They work with people they know.
We’ve been based in Asia since 2015. Our roots in Hong Kong’s toy trade community go back further than that. That history gives us direct access to the region’s most important buyers and distributors in a way that’s hard to replicate from a standing start.
When brands ask how to sell toys in Asia, the answer usually isn’t “find a local contact.” The region is too varied for that. Japan and South Korea have precise requirements around product standards and category fit. South-East Asia is a collection of fast-moving markets with different retail infrastructure in each country. Australia and New Zealand are consolidated and competitive, with buyers who make quick decisions. Greater China and Taiwan require careful positioning. India is growing fast and requires a different kind of patience.
As an international toy sales agent operating across the region, we attend the major APAC trade shows and maintain year-round relationships with key accounts. We’re not parachuting in once a year — we’re already there.
Toy sales representation in Asia-Pacific only works if someone on the ground is paying attention continuously. We are.
How We Cover These Markets
We don’t pretend to be everywhere at once. For each brand we represent, we agree on specific exclusive territories and focus our efforts where the opportunities are strongest. We’d rather do a brilliant job in ten markets than a mediocre job in fifty.
Where a territory falls outside our direct reach, we have trusted partners and co-agents we can bring in. Every relationship is managed through us, so you always have a single point of contact.
