Why Toy Brands Are Looking Beyond China, and Where Konomocha Fits
Tariffs are reshaping the toy industry’s supply chains, and the direction of travel is clear. Hasbro told investors this quarter that it’s taking China down from roughly 50% to 30% of total sourcing by the end of the year. That’s not just a Hasbro story, it’s the whole industry’s story. Everyone wants a factory that isn’t hostage to whatever Washington decides next.
We’ve been building exactly that. Konomocha works with a solid injection moulding partner that has its own in-house printing for packaging, set up and ready to take on smaller production runs, not just container-loads for the giants. If you’re a toy or games company looking to move even a slice of production outside China, get in touch. We’re ready and waiting.
Retail is telling its own story about where the industry is heading. King Jouet opened its first “King’Dultes” store in Marseille this month, a shop built for teenagers and adults rather than children. Grown-ups buying toys for themselves stopped being a side trend a while back, and now a major French chain is opening dedicated stores for it.
We’ve got skin in that game too. Three collectable ranges of our own, Momo Toy, Lucky Emma and Dragon Kingdom, sit exactly on that same kidult shelf King Jouet just built a whole store around.
