Straight talk on the toy industry

Thierry writes a regular opinion column for The Toy Universe magazine and has contributed to Toy World Magazine. These articles reflect the same approach we bring to our client work: honest, informed and unafraid to say what others won’t.

Konomocha Blog • April 2026

A step-by-step framework for toy and stationery brands ready to grow beyond their home market.

Konomocha Blog • April 2026

After twenty years working in B2B, I’ve come to believe that business relationships are the

Konomocha Blog • April 2026

It’s Songkran in Bangkok. Three days, not one. The whole city turns into a water

Konomocha Blog • April 2026

One bad month at half rent is still a bad month. On reading the numbers honestly and knowing when to move on.

Konomocha Blog • April 2026

Pop Mart’s 2025 results confirm the blind box category is worth 37 billion yuan and still growing. Here is what that means for toy and gift distributors in EMEA and APAC.

The Toy Universe   Edition 18    November 2025

Welcome to Edition 18 of The Toy Universe, your essential business-to-business toy magazine for November 2025. As the year draws…