One of the most recognised independent voices in the global toy industry
Thierry Bourret
Founder & Sales Director
Thierry started his career as a trained French chef before moving into international business, eventually managing a €240 million business unit at Hitachi Europe. In 2009 he founded Asobi, a UK toy distribution company that he built from scratch to £2.4 million in revenue, working with brands like Orb Factory, Radio Flyer and Seedling.
In 2015 he moved to Hong Kong and established Konomocha as an international sales agency, bringing brands like Marvin’s Magic, Classic World and Rainbow Loom to new markets across EMEA and APAC.
Today, Thierry is one of the toy industry’s most followed commentators, with over 18,000 LinkedIn followers and published articles in major trade publications. He’s known for telling it straight, whether that’s on stage at an industry panel or in a buyer meeting on your behalf.
Credibility Markers
LinkedIn followers in the toy industry
€240M
Business unit managed at Hitachi Europe
Revenue built from scratch at Asobi UK
Published
Voice in major toy trade publications
The Konomocha Approach
We’re selective about who we work with. Every brand in our portfolio gets dedicated attention and genuine sales effort. We’d rather represent ten brands properly than fifty half-heartedly.
We believe in long-term partnerships over quick wins. International distribution takes time to build properly, and we’re committed to growing your business year on year, not just landing an initial order and moving on.
And we’ll always be straight with you. If your pricing is wrong, your packaging won’t work in a particular market or a territory isn’t right for your product, we’ll tell you. No sugarcoating.
