This Week: Brain Fog Lifting, a Christmas-Sized Order Glut, and a Trademark Letter
Thierry Bourret 13/08/2026
The brain fog lifted today. First proper day since the Covid week where my head
Toy Industry Insights & Commentary
Thierry Bourret writes weekly on the toy industry, international distribution, blind boxes and global retail. Straight talk, no buzzwords
Four Bets on Why Grown-Ups Buy Toys
Thierry Bourret 12/08/2026
Four very different bets on why adults buy toys, and Konomocha is placing all of
Why Toy Brands Are Looking Beyond China, and Where Konomocha Fits
Thierry Bourret 03/08/2026
Tariffs are reshaping the toy industry’s supply chains, and the direction of travel is clear.
Commodity Product, Rebranded Origin Story
Thierry Bourret 09/07/2026
New data from Circana confirms something we’ve felt in the market for a while: adult
Why a Smaller Toy Agency Punches Above Its Weight
Thierry Bourret 02/07/2026
The appointments for LA are coming in, but I will be honest, they are slower
What a Toy Sales Agency Is Actually For
Thierry Bourret 01/07/2026
Picture the buyer at a major trade show. Three days on a concrete floor, several
Fake NeeDoh and Why We Walked Away
Thierry Bourret 29/06/2026
We get asked to help with inventory problems more often than you might think. A
The Toy Shelf Has Moved: TikTok, Sensory Toys and What the Circana Numbers Actually Mean
Thierry Bourret 22/06/2026
The numbers are out, and they deserve more than a passing glance. Circana published US
How to sell your toy brand internationally
Thierry Bourret 25/04/2026
A step-by-step framework for toy and stationery brands ready to grow beyond their home market.
Business Relationships in B2B: Why Trust Is Everything
Thierry Bourret 16/04/2026
After twenty years working in B2B, I’ve come to believe that business relationships are the