Why a Smaller Toy Agency Punches Above Its Weight
Thierry Bourret 02/07/2026
The appointments for LA are coming in, but I will be honest, they are slower
Toy Industry Insights & Commentary
Thierry Bourret writes weekly on the toy industry, international distribution, blind boxes and global retail. Straight talk, no buzzwords
What a Toy Sales Agency Is Actually For
Thierry Bourret 01/07/2026
Picture the buyer at a major trade show. Three days on a concrete floor, several
Fake NeeDoh and Why We Walked Away
Thierry Bourret 29/06/2026
We get asked to help with inventory problems more often than you might think. A
The Toy Shelf Has Moved: TikTok, Sensory Toys and What the Circana Numbers Actually Mean
Thierry Bourret 22/06/2026
The numbers are out, and they deserve more than a passing glance. Circana published US
How to sell your toy brand internationally
Thierry Bourret 25/04/2026
A step-by-step framework for toy and stationery brands ready to grow beyond their home market.
Business Relationships in B2B: Why Trust Is Everything
Thierry Bourret 16/04/2026
After twenty years working in B2B, I’ve come to believe that business relationships are the
It’s Songkran. The city is soaked, the klong water is questionable, and Angel Toy is open for orders.
Thierry Bourret 13/04/2026
It’s Songkran in Bangkok. Three days, not one. The whole city turns into a water
Knowing When to Close a Chapter Is Just as Important as Opening One
Thierry Bourret 09/04/2026
Three months ago, our landlord asked us to stay. Ako & sila, the fashion jewellery
Pop Mart Just Validated the Blind Box Category. Here Is How Konomocha Is Responding.
Thierry Bourret 06/04/2026
Pop Mart just dropped their 2025 annual results. Revenue up 185% to 37.1 billion yuan